The New Hulu Plus Experience Coming to a Living Room Near You…

Starting today, we’re excited to roll out a new and improved Hulu Plus experience on Samsung Smart TVs and select Blu-ray players*, Roku set-top boxes, and coming soon to the Wii console from Nintendo. The team of engineers at Hulu’s Seattle office has been hard at work enhancing and refining the user experience on these devices, and we hope you’re going to love the beautiful new Hulu Plus experience we’ve created for you.

Users can now enjoy their favorite shows and summer entertainment, including Hulu original and exclusive shows, through the new Hulu Plus experience on their favorite living room devices. In the fall of last year, we rolled out the new Hulu Plus living room experience, and the feedback from users has been extremely positive. We’re pleased to update the experience across millions of Samsung and Roku devices today, and on Wii soon, including:

Artwork
Larger and more vivid artwork, easier navigation.

Trays
Tray-style format allowing you to scroll through recommendations, popular shows and movies, top 100 clips, movie trailers and a new “Shows You Watch” feature that lets you jump straight to the latest episodes of the shows you regularly watch.

Search
Updated search experience providing a simpler way to find content with results that appear directly beneath the search.

Controls
Playback is simplified with clean and intuitive controls: press up or down to display the playback menu, or left or right to fast-forward or rewind.

Hulu Kids
Brings Hulu Kids section to the living room, letting your family enjoy commercial-free children’s shows from your couch.

Easy Access
Simple to sign up for Hulu Plus directly from within the app.

Cube_blog_v4 May 2013_3

We’re excited to show you today’s new Hulu Plus experience as the latest development coming out of our talented team in our Seattle offices. This is all part of our ongoing commitment to innovating on behalf of our users – please let us know what you think of the new design.

Happy summer watching!

*Inclusive of 2012 and 2013 Samsung Smart TVs and select Blu-ray players.


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  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

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Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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