A Big Sales Win – Welcome Peter Naylor

Earlier today, I sent the following note to the Hulu team.

Since I joined Hulu a little over three months ago, one of my main focuses has been to seek out the best leaders across the industry, who are passionate about the mission we are on, and thrilled at the opportunity to join us as we serve our many customers—users, distributors, content owners, and of course, our advertising partners. To that end, I’m thrilled to be welcoming Peter Naylor, who joins us as Senior Vice President of Sales.

Peter officially starts next week, but will be in the Santa Monica office on Wednesday and the New York office next Tuesday to meet you all. Interim head of sales Jim O’Donnell will continue to work closely across functions at Hulu headquarters as VP, West Coast Sales & Advertising Sales Operations, reporting to Peter. I’d like to thank Jim for stepping up in a big way over the past several months, and helping usher in Peter. 

You have all built our incredible sales organization from the ground up and made Hulu into the video advertising platform it is today, leading the industry in ad innovation and effectiveness as you serve our over 1,000 advertising partners. And you may be interested to know that Peter contributed during the early days of Hulu during his time at NBC, when he was involved in the process of identifying Hulu’s charter advertisers. We’ve come a long way since then. 

Peter is equally impressed as I, by the tenacity with which you all go out into the market and talk to advertisers every day about the power of what Hulu can do to drive results for brands. And that’s exactly what Peter has been doing over his past 25 years in advertising sales—driving results for brands. Peter was most recently Executive Vice President of Ad Sales for NBC News Digital and has worked across news, sports, and entertainment at NBC. He has also served as a member of the board of directors of the Interactive Advertising Bureau (IAB) and the Online Publishers Association (OPA) for over 10 years. Prior to his post at NBC Universal, Naylor was SVP of sales for iVillage Properties.

2013 was a record year for consumption, as Hulu viewers streamed more than 1 billion content videos in each quarter. And throughout the year, Hulu remained #1 in engagement among top ad supported online video sites, and #1 in market share of all premium online video providers. Hats off to the team—these are incredibly impressive achievements.

As we are coming off Hulu’s record breaking year, I see 2014 being even stronger—you are already above target for the quarter, and we’re not even halfway through it. Keep up the good work. Under Peter’s leadership, I’m confident that our advertising team will continue to excel. 

Please join me in giving Peter a warm Hulu welcome!

– Mike

Hulu Newfront

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Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.


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Q: Should the bitrate be constant if delivering ProRes codec?
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