Major Updates to Mobile

At Hulu, we always strive to make watching TV an even more delightful and convenient experience for our users. We are super excited to introduce a focused and simple way to watch Hulu shows, clips, movies and more on the go with the re-imagined Hulu app for iPhone.

When we re imagined the app, it was also important for us to make sure that certain key features, no matter where you are in the app, are just a tap away. We’ve also redesigned search with contextually grouped results by category so you get to what you are looking for quickly. You can access all your saved videos in queue right from the action tray and, whenever you add new content to it, another ‘heartbeat’ will be added to your queue. And, if you want to cast your favorite shows from your iPhone to your TV using your Chromecast, PS3, PS4 or Xbox One, you can easily find the cast feature right on the Action Tray. Making it possible to toss your traditional remote for a more interactive experience on your phone that let’s you control your playback experience directly from your Hulu Plus app.

It is no surprise that video is at the very core of what we do at Hulu and we know how important it is to have crisp visuals and a seamless playback experience. That’s why we gave our Hulu player a complete facelift as part of this redesign. The player now has cleaner controls including the beloved 10 second rewind and the ability to scrub easily. To make things simple and clean, we’ve nested other rich functionality on the player such as captions, share and cast to TV within this extended menu in the player.

The updated Hulu app on iPhone is now available to download from the iTunes store, so give it a spin. And we are just getting started; stay tuned for even more updates and more contextual features to come…all for the love of TV!

That’s not all, folks. We are also pleased to announce an update to our Hulu app for Android that gives users a taste of our comprehensive library with a selection of free content on Android phones and tablets. In addition to the latest and past episodes of popular current TV shows, users will be able to enjoy a selection of content from Hulu Originals, Anime, Kids, Movies and Latino. The content available on the updated app will mirror the ad-supported Hulu.com with a few exceptions.

And so, finding out who got down on one knee on The Bachelorette or who is killing it on America’s got talent would literally be a tap away.

To access our full content library of current and back seasons of popular TV shows and movies and stream it across all connected devices from the living room to the desktop, users will be able to upgrade to Hulu Plus directly from the updated app.

So if you are like me and want to host a weekend party with your friends and watch 11 seasons of Top Chef or catch the full season of Brooklyn Nine-Nine exclusively, you can simply upgrade to Hulu Plus from within the app in just one click and unlock the entire Hulu awesomeness.

The updated version of the Hulu app is now available for Android users on the Google Play store, check it out and we hope you enjoy it.

 

             

 

 

Reach out to your Sales rep to learn more!

 

 


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  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

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Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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