Hulu and comScore Announced their First Set of Cross-Platform Learnings

Marketers need to be prepared to offer an array of options that cater to multiple platforms as well as creative solutions for integrating their content into more online videos. In a single month, Hulu reaches an additional 7 million viewers when all platforms and co-viewership are measured.

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As device proliferation continues take shape, it is important that advertisers delivers their messaging across screens in tandem with evolution of content creation. This coveted demo is important to marketers and publishers alike due to their purchasing power and influence on markets.

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Mobile continues to contribute a larger percentage of digital media time as apps on phones and tablets are growing in popularity.

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With the ability to serve content across all platforms, Hulu is an industry leader in making their experience available to a wide array of users and have presence on over 400 million devices!

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TV viewership is still very important to Hulu and its users. Hulu has created an ecosystem that enables the delivery of content and marketer’s branding to viewers at all touch points.

Fluid options across multiple devices can offer reach, multiple dayparts and advanced targeting. Hulu offers premium content with an opportunity to integrate your brand and reach the right person at the right time.


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Green Is Good

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  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

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Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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