This year Hulu was visible to key clients, partners and vendors through an inaugural sponsorship of the C-Space, a central headquarters at CES at the ARIA Hotel.
This space is specifically curated for the marketing, advertising, content and creative communities, and served as the show’s networking hub. What better place for Hulu to be than among digital content and advertising professionals?
We also hosted four “Hulufied” hospitality suites at ARIA to facilitate updates, tours and more than 45 meetings – complete with device demo areas, lounge spaces, content sizzles and snacks. Not to be overlooked, Hulu had an exclusive happy hour for over 700 clients and partners at ARIA’s barMASA in the heart of the C Space media hub.
Hulu’s senior leadership took part in a number of panel discussions to help spread the Hulu love and join the conversation around innovations in technology and entertainment.
Peter Naylor, SVP of Sales, spoke on a panel at the APPNATION sub-conference. APPNATION focuses on the consumer app economy and aims to bring developers and industry experts together for discussion and networking.
Peter’s panel centered around the future of content in an “Internet of Things” age. Other panelists included Ty Ahmad Taylor (Smart TV Services, Samsung), Brian Lakamp (iHeartMedia), JR McCabe (Time Inc.) and was moderated by Dave Morgan (Simulmedia).
The panel covered topics such as the impact of DISH network’s sling announcement, consumer content consumption patterns, distribution, user interface innovations and data. Peter also shared the news about our new Original series 11/22/63. It was a thought-provoking discussion with an engaged audience and a great opportunity for Hulu to be part of this conversation.
