The trends in time-shifting and on-demand video consumption among millennials have led to drastically different audience skews across media. With a median age of 33, Hulu viewers are significantly younger than broadcast TV and DVR viewers. And Hulu’s growing 18-34 audience expands the reach of popular TV series.
The Good Wife is a great example. On air only 6% of that show’s audience is A18-34, on Hulu, it’s 44%. Even younger-skewing shows, like Jane the Virgin, show huge growth in their A18-34 audience on Hulu. Our service complements TV’s unmatched scale and delivers this valuable audience that is becoming increasingly difficult to reach.
Connected devices are driving this shift in how millennials watch TV. Marketers see the need to reach this audience and will continue to allocate budgets to reflect where their customers are watching. And Hulu offers marketers a brand safe environment with premium content to help do just that.
Reach out to your Hulu sales rep at advertise@hulu.com to learn more about how you can effectively reach this audience.
