The Hulu Drumbeat Grows Louder and Louder and Louder

On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor and SVP Head of Content, Craig Erwich, took the stage to announce landmark deals, overall company growth and our new slate of Hulu Originals alongside our talented cast & creators, as well as a very special surprise guest.

Saturday Night Live’s Taran Killam hosted the event and was joined by Hulu Original talent including 11/22/63’s J.J. Abrams and James Franco; Amy Poehler, Julie Klausner and Billy Eichner from upcoming comedy series Difficult People; Casual’s Jason Reitman and Zander Lehmann; The Way’s award-winning executive producer Jason Katims; Star and Creator of Hulu Original The Awesomes, Seth Meyers; and RocketJump’s Freddie Wong. Plus, at the end of the show, legendary comedian and star of one of the most successful sitcoms of all time, Jerry Seinfeld, joined Craig on stage to officially announce that Hulu has acquired the exclusive subscription video on-demand (SVOD) rights to all episodes of Seinfeld.

In addition to acquiring the streaming rights to Seinfeld, we also announced a new, multi-year agreement with AMC that grants us the streaming rights to future programming from AMC Networks.

We’re excited about the huge year ahead for us – from our growing library of full seasons of hit series exclusive to Hulu, to even more premium original programming that we know our audience will love. Here are a few updates from our Upfront.

Company Updates Announced at the Hulu Upfront

Since launching seven years ago, Hulu continues to grow from all sides of the business. Our subscriber base has grown to nearly nine million subscribers, a 50% increase in subscriber base since 2014. Within the first 90 days of 2015, total streams have increased by 77% and, in that same period of time, viewers streamed more than 700 million hours of premium content on Hulu.

Hulu Becomes the Exclusive SVOD Home to all Episodes of Seinfeld

Our SVP, Head of Content, Craig Erwich was joined by iconic comedian Jerry Seinfeld on stage at the Hulu Upfront to announce that Hulu has acquired the exclusive SVOD rights to all episodes of the award-winning, hit series Seinfeld. After becoming one of the most successful sitcoms of all time, all nine seasons of the timeless comedy series will make their SVOD debut exclusively on Hulu.

The series comes to Hulu in a new deal with Sony Pictures Television. Every episode of Seinfeld will be available for Hulu subscribers to stream this June.

An Emmy and Golden Globe winner for Best Comedy Series, Seinfeld is one of the most popular, most award-winning and longest-running comedy series of all time. Jerry Seinfeld stars as a stand-up comedian whose life in New York City is made even more chaotic by his quirky group of friends who join him in wrestling with life’s most perplexing, yet often trivial questions. Often described as “a show about nothing,” Seinfeld mines the humor in life’s mundane situations like waiting in line, searching for a lost item, or the trials and tribulations of dating. Co-starring are Julia Louis-Dreyfus as Jerry’s ex-girlfriend and current platonic pal, Elaine Benes; Jason Alexander as George Costanza, Jerry’s neurotic hard-luck best friend; and Michael Richards as Jerry’s eccentric neighbor, Kramer.

New Exclusive Licensing Agreement with AMC Networks Inc.

We also announced a groundbreaking, multi-year deal with AMC Networks Inc. for the exclusive SVOD rights to new and upcoming primetime scripted comedy and drama series from AMC, IFC, BBC America, Sundance TV and WE tv. The new agreement will make Hulu the exclusive streaming home to the highly anticipated companion series to The Walking Dead, titled: Fear the Walking Dead. Through the deal, Hulu will – over time – become the SVOD home to a diverse and comprehensive collection of AMC Networks Inc.-produced content.

We will also become the streaming home for a significant number of films from the IFC Films collection.

Full seasons of future series produced by AMC Networks will be available to stream exclusively on Hulu following their network season runs.

Advertising Innovations

Custom-Integrated-Commercials

Peter Naylor announced a new advertising solution for marketers called the Custom Integrated Commercial. With custom integrated commercials, we will create custom video commercial spots that strategically integrate the values of a marketer’s brand with the values of the Hulu brand. These custom spots will convey a shared brand story that resonates with Hulu viewers.

Programmatic

Over the next few years, we will roll out Programmatic Ad Buying, a new service that will combine Hulu’s data to that of a brand’s in order to provide even more effective targeting solutions. Programmatic advertising capabilities on Hulu will utilize media automation and data to build advertisements into the most effective series, episodes and time slots. This will allow Hulu to target the right ad to the right user at the right time.

Distribution

In our first-ever deal with a cable or satellite provider, Hulu will soon be available to Cablevision Optimum customers. Optimum is the first cable provider to announce plans to provide its customers with access to Hulu’s comprehensive catalog of content. The deal will make Hulu accessible directly to Optimum subscribers in the New York area. Pricing and availability date will be announced in the near future.

Our commitment to becoming more accessible to viewers, across more devices, will continue to be a priority in 2015 and we will roll out on several providers beginning this summer through additional MVPD deals.

Hulu Originals Slate

11/22/63

  • Premiere date: 2016
  • Cast: James Franco, Daniel Webber, Lucy Fry, Sarah Gadon, Chris Cooper, Cherry Jones, George MacKay, Leon Rippy and Brooklyn Sudano
  • Crew: Executive Produced by J. Abrams, Stephen King, Bridget Carpenter and Bryan Burk
  • Synopsis: Nine-hour limited event series based upon the best-selling 2011 novel written by Stephen King. 11/22/63 is a thriller in which high school history teacher Jake Epping travels back in time to prevent the assassination of President John F. Kennedy — but his mission is threatened by Lee Harvey Oswald, his falling in love and the past itself … which doesn’t want to be changed.

Difficult People

  • Premiere date: Summer 2015
  • Cast:Julie Klausner, Billy Eichner, Andrea Martin, James Urbaniak, Gabourey Sidibe, Cole Escola
  • Crew: Executive Produced by Amy Poehler and Dave Becky. Created by Julie Klausner
  • Synopsis: Billy Eichner and Julie Klausner star as best friends living in New York City. Their typical, irreverent behavior lands them in some very awkward situations.

Casual

  • Premiere date: 2015
  • Cast: Tommy Dewey, Michaela Watkins
  • Crew: Executive Producer / Director Jason Reitman, Writer / Creator Zander Lehmann, Producer Helen Estabrook
  • Synopsis: Casual follows the story of a dysfunctional family with a bachelor brother and his newly divorced sister. Together, they coach each other through the crazy world of dating (on-line and off), while living under one roof again and raising a teenager.

The Way

  • Premiere date: Winter 2015
  • Cast: TBD
  • Crew: Executive Producer Jason Katims, Creator / Writer Jessica Goldberg, Producer Michelle Lee
  • Synopsis: The 10-episode drama series examines a family at the center of a controversial faith–based movement struggling with relationships, marriage and power. Each hour-long episode will take an in-depth look at what it means to choose between the life we live and the life we want.

RocketJump: The Show

  • Premiere date: Fall 2015
  • Cast: Freddie Wong and the RocketJump team
  • Crew: Created / Produced / Written by Freddie Wong and the RocketJump team
  • Synopsis: Each half-hour episode of the comedy series will chronicle the filmmaking behind RocketJump’s newest short. The eight full episodes will be released on Hulu on a weekly basis and the newly-created shorts will premiere on Hulu.

Reach out to your Hulu sales rep at advertise@hulu.com to learn more about how you can effectively align your brand with premium content on Hulu.

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High Fidelity

8 Episodes | Now Streaming

The 10-episode series is inspired by Nick Hornby’s novel and the Touchstone film of the same name. It reimagines the story from the female perspective. Kravitz, who will executive produce in addition to starring, will play the ultimate music fan–a record store owner who’s obsessed with pop culture and Top Five lists.

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Crossing Swords

Premieres 2020

Crossing Swords will star Nicholas Hoult as Patrick, a goodhearted peasant who lands a coveted squire position at the royal castle. His dream job quickly turns into a nightmare when he learns his beloved kingdom is run by a hornet’s next of horny monarchs, crooks, and charlatans. Even worse, Patrick is the black sheep in his family and now his criminal siblings have returned to turn his world upside down.

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Solar Opposites

Premieres 2020

In Spring 2020, Hulu is teaming up with the creative minds behind fan-favorite Rick & Morty to launch their next animated hit Solar Opposites. The adults animated series centers around a family of aliens from a “better world” who must take refuge in middle America. The problem is – they disagree on whether their new habitat is terrible or terribly awesome.

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PEN15 is middle school as it really happened, where the best day of your life can turn into your worst with the stroke of a gel pen. Maya Erskine and Anna Konkle write and star in the adult comedy, playing versions of themselves as 13 year old outcasts in the year 2000 – surrounded by actual 13 year olds.

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Hulu teams up with SNL’s Lorne Michaels and Aidy Bryant to develop the memoir, Shrill: Notes From a Loud Woman. In this single-camera comedy, we will follow an overweight woman living in Seattle. And while she may want to change different aspect of her life – her body is not one of them.​

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The Dropout

Premieres 2020

No medium has the ability to deeply explore and bring complicated characters to life like television. One of the most fascinating characters from recent headlines has been Elizabeth Holmes and her failed blood testing company, Theranos. This is an unbelievable story of ambition and fame gone terribly wrong and we can’t wait to see Kate McKinnon portray the infamous CEO.

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Marvel's Helstrom

Daimon and Ana Helstrom are the son and daughter of a mysterious and powerful serial killer in Marvel’s Helstrom. The siblings have a complicated dynamic as they track down the terrorizing worst of humanity — each with their attitude and skills.Marvel’s Helstrom is executive produced by Paul Zbyszewski, who will serve as showrunner and Marvel’s Jeph Loeb.

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Nine Perfect Strangers

Academy and Emmy Award-winning actress Nicole Kidman will produce and star in a new drama series for Hulu based on the New York Times best seller Nine Perfect Strangers, from the author of Big Little Lies. This series will be produced by Emmy Award-winning producers Bruna Papandrea and the incomparable David E. Kelly.

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The Great

10 Episodes | Premieres 2020

The Great is a genre bending, anti-historical ride through 18th Century Russia following the wildly comic rise of Catherine the Nothing to Catherine the Great.

The series stars Elle Fanning as Catherine, Nicholas Hoult, Phoebe Fox, Adam Godley, Gwilym Lee, Charity Wakefield, Douglas Hodge and Sacha Dhawan.

The Great is created, written and executive produced by Tony McNamara (THE FAVOURITE) and executive produced by Marian Macgowan, Thruline’s Josh Kesselman and Ron West, Echo Lake’s Brittany Kahan Ward, Doug Mankoff and Andrew Spaulding, Elle Fanning and Matt Shakman, who also directed the pilot. The project is produced by MRC.

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Ramy Hassan is a first generation Egyptian-American who is on a spiritual journey in his politically-divided New Jersey neighborhood. RAMY will bring a new perspective to the screen as it explores the challenges of what it’s like being caught between a Muslim community that thinks life is moral a test and a millennial generation that thinks life has no consequences.

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Reprisal

10 EPISODES | NOW STREAMING

Reprisal is a hyper-kinetic revenge tale following a relentless femme fatale (Abigail Spencer) who, after being left for dead, leads a vengeful campaign against a bombastic gang of gear heads.

The drama series stars Spencer, Rodrigo Santoro, Mena Massoud, Madison Davenport, Rhys Wakefield, David Dastmalchian, W. Earl Brown and Gilbert Owuor. Reprisal is created, written and executive produced by Josh Corbin. Warren Littlefield, Barry Jossen and Jonathan van Tulleken, who also directed the pilot, serve as executive producers. Ann Johnson and Graham Littlefield serve as co-executive producers. The series is produced by A+E Studios in association with The Littlefield Company.

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Dollface

10 EPISODES | NOW STREAMING

The comedy follows a young woman who – after being dumped by her longtime boyfriend – must deal with her own imagination in order to literally and metaphorically re-enter the world of women, and rekindle the female friendships she left behind.

The 10-episode series will star actress Kat Dennings (2 Broke Girls), who is also set to executive produce the comedy alongside Creator and Writer Jordan Weiss (Harley Quinn) and Showrunner Ira Ungerleider. Additional executive producers include Margot Robbie, Brett Hedblom and Tom Ackerley for LuckyChap Entertainment; Bryan Unkeless and Scott Morgan for Clubhouse Pictures; Nicole King and Stephanie Laing (Vice Principals). Matt Spicer (Ingrid Goes West) will executive produce and direct the first episode.

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Family Style

Premieres 2020

In a new, multi-year, multi-show partnership, Hulu will partner with Vox Media Studios, David Chang’s Majordomo Media, and Chrissy Teigen’s Suit & Thai Productions to develop and produce a slate of premium food-centric programming for the platform. As the founder and chef of the Momofuku restaurant group, Chang brings a profound understanding of global food culture, while Vox Media Studios lends its world-class storytelling capabilities and a wealth of experience built through its food and travel network, Eater. New York Times bestselling cookbook author Teigen will co-produce and headline a diverse cast of compelling and knowledgeable personalities—from household names and celebrated chefs to everyday home cooks—who will entertain and provoke viewers with a variety of inventive new shows.

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From J.J. Abrams and Stephen King comes an original psychological-horror series set in the Stephen King multiverse. Castle Rock combines the mythological scale and intimate character storyline of King’s best-loved works, weaving an epic saga of darkness and light, played out on a few square miles of Maine woodland.

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Little Fire Everywhere

Little Fires Everywhere follows the intertwined fates of the picture-perfect Richardson family and an enigmatic mother and daughter who upend their lives. Reese Witherspoon and Kerry Washington star.

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Wu-Tang: The American Saga

Based on one of the most influential and important groups in hip-hop history, Wu-Tang, the series marks the latest high-profile original series order from Hulu that aims to deliver authentic, culturally relevant storytelling to today’s audiences.

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Looking for Alaska

In Looking For Alaska, Miles “Pudge” Halter is heading to boarding school in hopes that he gains a deeper perspective in life. Things eventually take a turn for the worst, and the girl he falls in love with unexpectedly dies causing Pudge and his friends to uncover the truth behind her death.

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Veronica Mars is back to show us not all super heroes wear capes. This season, Spring breakers are getting murdered in Neptune, thereby decimating the seaside town’s tourist industry. After Mars Investigations is hired by the parents of one of the victims to find their son’s killer, Veronica is drawn into an epic eight – episode mystery that pits the enclave’s wealthy elites against the working class.

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The Act is a seasonal anthology series that tells startling, stranger-than-fiction true crime stories. Season One follows Gypsy Blanchard (Joey King), a girl trying to escape the toxic relationship she has with her overprotective mother, Dee Dee (Patricia Arquette). Her quest for independence opens a Pandora’s box of secrets, one that ultimately leads to murder.

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Based on the acclaimed Joseph Heller novel, Catch-22 follows the adventures and misadventures of a US air squadron in Italy in World War II. Yossarian, a bombardier, whose frantic obsession every time he goes up on a mission is “to come down alive”. His odds of success at such a simple aim keep getting worse because Colonel Cathcart keeps raising the number of missions the men have to fly. More than the retreating Germans, the real enemy for Yossarian and his rag-tag bunch of friends is the bureaucracy of the military, inverting logic at every turn. The pinnacle of this is Catch-22, a military by-law which states that if you fly your missions, you’re crazy, and don’t have to fly them; all you have to do is ask. But if you ask not to, then you’re sane, and so you have to fly them.

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Based on the stories of real women and set against the backdrop of 18th century Georgian London, Harlots is a powerful family drama offering a brand new take on the city’s most valuable commercial activity – sex. Acclaimed actresses Samantha Morton (Rillington Place, The Last Panther, Cider with Rosie) and Jessica Brown Findlay (Victor Frankenstein, The Outcast, Downton Abbey), are set to star in the series.

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The Handmaid's Tale

The Handmaid’s Tale is an adaptation of prolific author Margaret Atwood’s influential and acclaimed novel. The special event drama series will take place in the dystopian society of Gilead, a former region of the United States that has been transformed by revolution and religious fundamentalism. Golden Globe® winner Elisabeth Moss (Top of The Lake, Mad Men) is set to star as the lead character, Offred. The series will be created, executive produced, and written by Bruce Miller (The 100) with Ilene Chaiken (Empire, The L Word) serving as executive producer. Atwood will serve as Consulting Producer for the series.

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Into the Dark, from the visionary director Jason Blum and Blumhouse Television, this first-of-its-kind episodic series is guaranteed to bring edge-of-your-seat entertainment to passionate horror fans throughout the year through 12 standalone feauture-length events.

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A janitor by day/world-ranked gamer by night is tasked with preventing the extinction of humanity after mysterious visitors from the future proclaim him the key to defeating the imminent super-race invasion in Future Man. Directed by Evan Goldberg and Seth Rogen.

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Marvel's Runaways

Every teenager thinks their parents are evil. What if you found out they actually were? Marvel’s Runaways is the story of six diverse teenagers who can barely stand each other but who must unite against a common foe – their parents.

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Light as a Feather

Light as a Feather, when an innocent game of “Light as a Feather, Stiff as a Board” goes wrong when the five teen girls who played start dying off in the exact way that was predicted, forcing the survivors to figure out why they’re being targeted – and whether the evil force hunting them down is one of their own.

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Four Weddings & A Funeral

This summer, join in the fun as Mindy Kaling returns to Hulu as Executive Producer and writer of Four Weddings & A Funeral – an anthology series based on the iconic 1994 romantic comedy.