Contact Us

Try Fall TV on for Size

August 27, 2015

Fall is approaching, and along with the changing leaves comes TV’s hottest shows, all on Hulu. With a brand new slate of Hulu Originals premiering plus new and returning series this season, there’s never been a better time to advertise on Hulu. Partner with Hulu today to be a part of our fantastic Fall TV offering.

https://www.hulu.com/watch/836270

Promotional Elements Include

  • Flight Dates: September 9th – October 31st, 2015
  • Sold By: SOV
  • Homepage Masthead Brand Placement
  • Homepage Tray Brand Placement
  • Spotlight Page Brand Placement
  • Targeted Media to All Promotional Content
  • Supporting Reach Media
  • Optional:
    • Premium Slate
    • Interactive Ad Player Skin
    • Social Extension via Twitter Amplify

 

mindy-blog-590x206-v2

Sponsorship opportunities are available to align your brand with Hulu’s growing collection of premium original series, including the highly-anticipated season 4 premiere of The Mindy Project, now a Hulu Original. Whether through launch opportunities or targeted media, feature your brand front and center with today’s hottest TV shows — only on Hulu.

Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

Ebook

Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Contact Us

RSVP for Hulu Ad Manager Beta

RSVP for a chance to be among the first to try our new self-service ad platform.

*Required Field

Ad Manager Terms
Play Video