The Psychology of TV: New Hulu Research Reveals
46% of People Lie About Watching a TV Show In Order to Fit In
People love to talk about the TV shows they’re watching. It’s a social currency. Friends, co-workers, classmates, and even strangers gather around the “watercooler” to talk about the craziest characters, the most dramatic events, the funniest moments or the most shocking plot twists of their favorite shows.
Did you catch the premiere of Hulu’s new series, “Chance?” Really? Did you? Well actually, it doesn’t air until Wednesday, October 19th. But it’s ok, you’re not alone. You’re among the 46% of people who lie about watching a TV show.
A recent Hulu Insights study of over a thousand adults who have watched TV in the past six months, uncovered that close to half of those surveyed lied about watching a show in order to fit into a conversation. What’s more shocking, 75% of them have done it in the past three months.
Men ages 18 to 49, in particular, are almost twice as likely to lie about TV than women.
Where you live could also dictate your likelihood to fib about what shows you’ve watched; 54% of residents in the Northeast admitted to lying about watching a TV show, while only 38% of Midwest residents identify as pretenders.
Regardless of age, gender or residence, one thing is clear in this golden age of TV: Whether it’s a time-capsule worthy sitcom or visionary drama, being “in the know” about TV is so important that it’s worth lying about. When a TV show goes beyond simple watching to directly influencing the personal and social aspects of consumers lives, it has created a deeply impactful connection with consumers. That deep connection is exactly what makes Hulu the paramount place for TV fans and brands alike.
Source: Hulu Internal Research, In the Know, 2016