TGI-Hulu: The Return of TGIF

Over the past decade, how, where and when we watch “television” has dramatically changed. But in the midst of all of this change, there are some shows that viewers crave no matter the decade, day or device – as is the case for the original “TGIF” lineup.


Thanks to the rise of streaming, viewers are now able to relive their Friday night of primetime viewing when and where they want. From Sabrina: The Teenage Witch to Step By Step, it’s not just new original series that are driving high viewer engagement – it’s retro-TV shows too. And, now that Friday can be any day of the week, we wanted to share some major viewership trends. TGIH: Thank Goodness It’s Hulu.  



We’re Still Watching “TGIF” Shows in Blocks

Twenty years ago, TGIF was a solid 2-hour block of TV composed of four, 30-minute sitcoms. Today, we’re still watching TV in 2-hour blocks, but we are curating our own lineup, on our own schedule. From binge watching four episodes of one series in single sitting to mix-and-matching our favorite TGIF classics, choice and control rule in streaming on-demand.


Sunday: The New Friday

Thanks to streaming on-demand technology, viewers can relive their Friday night in front of the TV in their own way, on their own time. While we are re-watching (or newly discovering) TGIF shows, it’s no longer only on Fridays. Today, just 12% of all TGI-H viewing happens on Friday. It’s Sunday that rules over the week as the top day for your TV viewing pleasure.


Full House Is A Fan Favorite

Sunday isn’t the only day to catch up with the Tanners. Full House remains the most watched series across all content in the Hulu’s TGI-H library. While Full House leads the pack, Family Matters and Boy Meets World aren’t far behind as the go-to series when viewers are on the hunt for nostalgia classics.


Age Matters: Younger Viewers Watch “Younger” Shows

Perfect Strangers is the “oldest” original TGIF show to air on linear TV. So, not surprisingly, the series draws in the highest median age of all viewers streaming shows that once were a part of the TGIF lineup.  The median age of viewers for Perfect Strangers clocks in at around 36 years old, whereas shows like Boy Meets World and Sabrina: The Teenage Witch, have median ages of 28 and 29, respectively.


The good news is that we are no longer limited to waiting until Friday evening to indulge in TGIF classics through an antenna or cable subscription. Now, when we’re feeling nostalgic, we can watch all of our favorites from throughout the years on Hulu, anywhere, anytime and any day of the week. TGI-Hulu.


Download a High-Res Version Here: #TGIHULU.2018



Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.


Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Contact Us

RSVP for Hulu Ad Manager Beta

RSVP for a chance to be among the first to try our new self-service ad platform.

*Required Field

Play Video