Valentine’s day is upon us, so we set out to understand how Hulu viewers plan to spend the holiday and what role TV plays in their relationships. Here’s what we found:
Valentine’s Day = TV Viewing
Nearly 8 in 10 viewers would rather stay in and watch TV/movies than go out on Valentine’s Day.
Hulu Viewers are a Committed Bunch
Staying in and watching on the most romantic day of the year generally means co-viewing in the living room. Who are our viewers watching with? Hulu viewers are not only committed to the TV shows they watch, but also to their significant other. Here’s the relationship breakout of our viewers:
Viewing Behavior Depends on Relationship Status
The more comfortable a viewer is in a relationship, the more control they want over the remote.
Eventually, women tend to choose the show – especially when a relationship is in its nascent stages.
In the end, compromise is the name of the game. Who says romance is dead?
SOURCE: Hulu Internal Data – Hulu Huddle, January 2019; Hulu Internal Data, February 2019