The Women’s World Cup kicks off on June 7th, and audiences from around the globe will tune in to support their favorite teams. Soccer (or should we Fútbol) is a sport that spans countries and cultures, and boasts some of the world’s most passionate fan bases.
In anticipation of the tournament, we set out to understand a bit more about how these fans consume soccer content, and what they catch on Hulu between games. Here’s a look at what we found:
Hulu Viewers are Soccer Fanatics
We checked in with viewers to gauge their fandom, and found that 55% of Hulu viewers regularly watch professional soccer. Not only do these folks proudly state their soccer fandom, but viewership trends tell the same story; live soccer viewing on Hulu has increased 7x since last year. These fans are also engaging with Hulu 2.5x more than the overall Hulu viewers. We’ll call that a W for Hulu Live and on- demand content!
When looking at some of the most popular soccer events of the year, we found that the Men’s World Cup, Women’s World Cup and the Champions League Final rounded out the top three.
They’re Excited to Cheer on Their Country
The excitement is building around the tournament, and 2 in 3 Hulu viewers say they’ll be watching the World Cup to support their favorite team/country. The overwhelming majority also mentioned that they’ll be sporting the red, white, and blue while rooting for Team USA.
Checking in with #HuluHasLiveSports crowd, 79% agree that Hulu is a great place to watch the upcoming games.
Watching Soccer is a Shared Experience
Nearly 60% of Hulu viewers say they’ll watch the Women’s World Cup with others. Many see it as a family-viewing experience.
Specifically, viewers shared:
“It’s an event that brings us together,” and, “It’s always a fun event for my whole family to watch and cheer on the USA.”
Given that they’re co-viewing, it’s not surprising that Hulu viewers are primarily watching soccer on their living room device, whether on a TV or Smart TV (81%).
Soccer Fans Are Tuning into Hulu Originals Too
When not watching games, Hulu soccer fans over-index for watching Hulu Originals like: The Handmaid’s Tale, Castle Rock and “March of the Penguins 2: The Next Step”.
Source (1): Hulu Internal Data 2018-2019, Hulu Internal Data – Hulu Huddle May 2019, MRI 2019 February Cord Evolution Study