It’s “Fan-demonium” for the Women’s World Cup

The Women’s World Cup kicks off on June 7th, and audiences from around the globe will tune in to support their favorite teams. Soccer (or should we Fútbol) is a sport that spans countries and cultures, and boasts some of the world’s most passionate fan bases.

In anticipation of the tournament, we set out to understand a bit more about how these fans consume soccer content, and what they catch on Hulu between games. Here’s a look at what we found:

Hulu Viewers are Soccer Fanatics

We checked in with viewers to gauge their fandom, and found that 55% of Hulu viewers regularly watch professional soccer. Not only do these folks proudly state their soccer fandom, but viewership trends tell the same story; live soccer viewing on Hulu has increased 7x since last year. These fans are also engaging with Hulu 2.5x more than the overall Hulu viewers. We’ll call that a W for Hulu Live and on- demand content!

When looking at some of the most popular soccer events of the year, we found that the Men’s World Cup, Women’s World Cup and the Champions League Final rounded out the top three.

They’re Excited to Cheer on Their Country

The excitement is building around the tournament, and 2 in 3 Hulu viewers say they’ll be watching the World Cup to support their favorite team/country. The overwhelming majority also mentioned that they’ll be sporting the red, white, and blue while rooting for Team USA.

Checking in with #HuluHasLiveSports crowd, 79% agree that Hulu is a great place to watch the upcoming games.

Watching Soccer is a Shared Experience

Nearly 60% of Hulu viewers say they’ll watch the Women’s World Cup with others. Many see it as a family-viewing experience.

Specifically, viewers shared:

“It’s an event that brings us together,” and, “It’s always a fun event for my whole family to watch and cheer on the USA.”

Given that they’re co-viewing, it’s not surprising that Hulu viewers are primarily watching soccer on their living room device, whether on a TV or Smart TV (81%).

Soccer Fans Are Tuning into Hulu Originals Too

When not watching games, Hulu soccer fans over-index for watching Hulu Originals like: The Handmaid’s Tale, Castle Rock and “March of the Penguins 2: The Next Step”.

Source (1): Hulu Internal Data 2018-2019, Hulu Internal Data – Hulu Huddle May 2019, MRI 2019 February Cord Evolution Study

Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.


Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Contact Us

RSVP for Hulu Ad Manager Beta

RSVP for a chance to be among the first to try our new self-service ad platform.

*Required Field

Play Video