Hulu Advertising Week 2019

Join Hulu at this year’s Advertising Week…

…for a look into how Hulu is redefining advertising through a viewer-first experience. Sessions include:
Date(s):

Monday, September 23rd – Thursday, September 26th

Location:

The Hulu Lounge, AMC Lincoln, 1st Floor 

Description:

Come join Hulu at the Hulu Lounge on the first floor of the AMC Lincoln Square Theater featuring surprise snacks, refreshments, charging stations, meeting pods, comfortable seating and more!


Schedule

Monday, September 23rd

Time:

1:15PM

Topic:

Applied Artificial Intelligence for Enterprise… Really.

Location:

Tech Stars Stage

Description:

Tech leaders building AI at the world’s leading brands discuss how data and machine learning are adding value to organizations in a meaningful way right now. The panel will focus on approaches that are working with specific examples and takeaways. This is not about the future or the past – this is about application and use cases that create value or cause pain in the present day.

Speakers:
  • Jaya Kolhatkar, Chief Data Officer, Hulu
  • Julia Huang, Managing Director, AMEX Ventures
  • Vince Lynch, Chief Executive Officer, IV.AI
  • Moderator: Marty Swant, Reporter, CMO Network Forbes
Time:

4:30PM

Topic:

What It Takes to Win in the Next Era of TV

Location

Entertainer Stage

Description:

Today’s consumer is empowered, motivated by choice and control, and expect to be reached in interactive and customized ways. Meanwhile, marketers are soul-searching for ways to go beyond short-term acquisition to build lifetime relationships. So how exactly can television platforms meet the needs of clients and consumers in a new era of TV? Join the leaders from across the television ecosystem as they reveal how their companies are shaping the next era of the TV ad experience and what it will take to win.

  • What works and what doesn’t: Consumers response to interactive and customized ad solutions
  • How brands are leveraging new ad products to go beyond short-term acquisition
  • Viewers threshold for ads: Real results from real companies
Speakers:
  • Jeremy Helfand, VP & Head of Ad Platform, Hulu
  • Christina Beaumier, VP of Product & TV Platform, Xandr
  • Cara Lewis, EVP of Video Investment, Carat
  • Moderator: Tanya Dua, Editor, Business Insider

Wednesday, September 25th

Time:

12:30PM

Topic:

Beyond the 30s: How to Reach the New Wave of Consumers

Location

Story Crafters Stage

Description

There is no “one size fits all” when it comes to a consumer’s digital savviness. In 2018, the digital fluency spectrum was first unveiled at Advertising Week New York, but that was only the beginning. What should digital fluency really mean to marketers? How does a consumer’s digital identity impact advertising receptivity? What messages and ad formats resonate best with a consumer who over-indexes on technology vs. someone who only uses technology when they absolutely have to? Hulu’s Head of Research, Julie DeTraglia, takes a dive into the consumer’s digital path and explores consumers attitudes and interactions when you go beyond the :30-second ad followed by a conversation with two top brands.

  • Going Beyond Demos: The impact of “digital identity” on consumer’s receptivity to advertising.
  • The messages and ad formats that resonate with consumers across the digital fluency spectrum.
  • Consumer attitudes and responses to formats that go beyond the traditional :30-second spot.
Speakers:
  • Julie DeTraglia, VP of Research, Hulu
  • Brad Feinberg, VP of Media and Consumer Engagement, MillerCoors
  • Geoff Sanders, SVP of Growth, Casper
Time:

5:30PM

Topic:

Calling All Cord Cutters

Location:

Story Crafters Stage

Description

TV viewing behaviors have evolved faster than predicted as consumers demand control over what they watch, when they watch and how they watch. Hear what trends are emerging and how advertisers can be most effective.

Speakers:
  • Nicole Sabatini, VP of Integrated Marketing, Hulu
  • Brian Albert, Managing Director of US Agencies & Creative Teams, Google
  • Jeremy Verba, GM & VP, Vudu
  • Tal Chalozin, Co-Founder & CTO, Innovid

Thursday, September 26th

Time:

2:30 PM

Topic:

The Combination of Influence and Authenticity Makes a Winning Team

Loction:

Roundel Stage @ IMAX

Desription

The most compelling influencer content inspires, connects and engages the audience in a genuine way. In an increasingly saturated media environment, how do brands effectively tap into the power of athletes, while maintaining brand authenticity? This powerhouse session, featuring leaders from all sides of the influencer marketing equation, explores what it takes to deliver athlete-driven content across a variety of platforms and build a successful brand and influencer partnership that wins the hearts of consumers.

Speakers:
  • Ryan Crosby, VP of Content Marketing, Hulu
  • Carli Lloyd, Two-Time World World Cup Champion & Two-Time Champion
  • Jennifer Van Djik, EVP of Marketing, Wasserman
  • Moderator: Jacob Feldman

Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

Ebook

Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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