CES is the premiere gathering place for leaders in technology & innovation…
…and we’re gearing up for some exciting panels & fire-side chats throughout the week. Check out Hulu’s line-up of speakers:
Digital Hollywood Contextual Advertising Panel – Transforming Contextual Advertising & Media
Hulu Panelist:
Jeremy Helfand, Vice President and Head of Advertising Platforms
Date:
Monday, January 6th
Time:
11:30AM – 12:30PM
Location:
Aria, Level 3, Juniper 1
Topic(s):
Transforming Contextual Advertising and Media
Description:
Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.
Other Featured Panelists:
Mary Hamilton, Managing Director, Global Digital Experiences, Accenture; Nathan Lindberg, Senior Director of Sponsorships, Twitch; Larry Allen, Vice President, Ad Product and Strategy, WarnerMedia Ad Sales; Saul J Berman, Chief Strategist, Vice President & Partner, IBM Global Business Service; Jason Bolles, Senior Vice President, Advanced Advertising, Nielsen
Moderator:
Peg Jackson, Managing Director, Global Technology Group, Stifel | Investment Banking
Advanced TV Measurement – Decoding Reach and Frequency to Improve Consumer Experiences
Hulu Panelist:
Julie DeTraglia, Vice President and Head of Research
Date:
Tuesday, January 7th
Time:
10:10AM – 10:50AM
Location:
Aria, Level 3, Juniper 1
Topic(s):
- Early reach and frequency learnings from our proprietary measurement solution and actionable next steps for brands to drive success
- Critical requirements for the next generation of CTV measurement
- What it takes for connected TV to drive brand awareness and performance
Description:
As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to identify, measure and understand households and consumers across the full array of addressable digital channels, including linear television, connected TV, digital and social. The panel conversation will also include early findings from Innovid’s recently announced analytics solution (currently in beta) designed to give advertisers and their agency partners a holistic view into reach and frequency across CTV and Linear TV campaigns. Panelists representing the buy and sell side will share insights into the overlap and incremental reach of OTT, unpack challenges and opportunities for measurement, and what greater TV measurement and transparency means for business outcomes.
Other Featured Panelists:
Jessica Houge, General Manager, Innovid; Allison Levin, VP Sales & Strategy, Roku
Moderator:
Michelle Castillo, Cheddar
MediaLink C-Space Panel – Elevating Storytelling in a Tech-Driven World
Hulu Panelist:
Peter Naylor, Senior Vice President & Head of Advertising
Date:
Tuesday, January 7th
Time:
10:15AM – 11:15AM
Location:
Aria, Level 3, Juniper 4
Topic(s):
- Creating experiences for consumers – from the kitchen to streaming; how has creating experiences changed? How has connecting with consumers changed over David’s career and in a tech-driven world?
- The role of storytelling in creating connections with consumers
- Learnings from bringing the culinary world/experience to television
- Advice for how to connect with audiences/consumers
Description:
Although consumption habits are certainly changing, one thing is clear: consumers crave a good story. We’ll discuss how massive investments in new technology and distribution channels will drive captivating content, accessible at any time and place.
Special Guest:
David Chang, Restaurateur & founder of Momofuku
Brand Innovators Mega-Trends Fireside Chat
Hulu Panelist:
Pato Spagnoletto, Senior Vice President, Growth Marketing, Hulu
Date:
Tuesday, January 7th
Time:
10:35AM – 10:55AM
Location:
Four Seasons Las Vegas
Description:
Trying to put your finger on the pulse of marketing as we head into 2020? Then join us for three jam-packed days in Las Vegas against the backdrop of the world’s largest technology expo. At Brand Innovators Mega-Trends during CES week, we will host dozens of senior brand marketers for keynotes, panels and fireside chats on the most pressing topics facing digital marketers: video, brands as publishers, using data to drive impact, the future of media, personalization, e-commerce, marketing to Gen Z and much more.
Moderator:
Dave Helmreich, GVP and GM, Oracle Marketing Cloud
