Don’t Miss Hulu at CES 2020

CES is the premiere gathering place for leaders in technology & innovation…

…and we’re gearing up for some exciting panels & fire-side chats throughout the week. Check out Hulu’s line-up of speakers:
Digital Hollywood Contextual Advertising Panel – Transforming Contextual Advertising & Media

Jeremy Helfand, Vice President and Head of Advertising Platforms

Hulu Panelist:

Jeremy Helfand, Vice President and Head of Advertising Platforms

Date:

Monday, January 6th

Time:

11:30AM – 12:30PM

Location:

Aria, Level 3, Juniper 1

Topic(s):

Transforming Contextual Advertising and Media

Description:

Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead.  It is a fascinating mix of analytics, content, media and advertising.

Other Featured Panelists:

Mary Hamilton, Managing Director, Global Digital Experiences, Accenture;  Nathan Lindberg, Senior Director of Sponsorships, Twitch; Larry Allen, Vice President, Ad Product and Strategy, WarnerMedia Ad Sales; Saul J Berman, Chief Strategist, Vice President & Partner, IBM Global Business Service; Jason Bolles, Senior Vice President, Advanced Advertising, Nielsen

Moderator:

Peg Jackson, Managing Director, Global Technology Group, Stifel | Investment Banking


Advanced TV Measurement – Decoding Reach and Frequency to Improve Consumer Experiences

Julie DeTraglia, Vice President and Head of Research

Hulu Panelist:

Julie DeTraglia, Vice President and Head of Research

Date:

Tuesday, January 7th

Time:

10:10AM – 10:50AM

Location:

Aria, Level 3, Juniper 1

Topic(s):
  • Early reach and frequency learnings from our proprietary measurement solution and actionable next steps for brands to drive success
  • Critical requirements for the next generation of CTV measurement
  • What it takes for connected TV to drive brand awareness and performance
Description:

As the TV landscape continues to evolve in complexity, advertisers are tasked with assembling the right tools to identify, measure and understand households and consumers across the full array of addressable digital channels, including linear television, connected TV, digital and social. The panel conversation will also include early findings from Innovid’s recently announced analytics solution (currently in beta) designed to give advertisers and their agency partners a holistic view into reach and frequency across CTV and Linear TV campaigns. Panelists representing the buy and sell side will share insights into the overlap and incremental reach of OTT, unpack challenges and opportunities for measurement, and what greater TV measurement and transparency means for business outcomes.

Other Featured Panelists:

Jessica Houge, General Manager, Innovid; Allison Levin, VP Sales & Strategy, Roku

Moderator:

Michelle Castillo, Cheddar


MediaLink C-Space Panel – Elevating Storytelling in a Tech-Driven World

Peter Naylor, Senior Vice President & Head of Advertising

Hulu Panelist:

Peter Naylor, Senior Vice President & Head of Advertising

Date:

Tuesday, January 7th

Time:

10:15AM – 11:15AM

Location:

Aria, Level 3, Juniper 4

Topic(s):
  • Creating experiences for consumers – from the kitchen to streaming; how has creating experiences changed? How has connecting with consumers changed over David’s career and in a tech-driven world?
  • The role of storytelling in creating connections with consumers
  • Learnings from bringing the culinary world/experience to television
  • Advice for how to connect with audiences/consumers
Description:

Although consumption habits are certainly changing, one thing is clear: consumers crave a good story. We’ll discuss how massive investments in new technology and distribution channels will drive captivating content, accessible at any time and place.

Special Guest:

David Chang, Restaurateur & founder of Momofuku


Brand Innovators Mega-Trends Fireside Chat

Pato Spagnoletto, Senior Vice President, Growth Marketing, Hulu

Hulu Panelist:

Pato Spagnoletto, Senior Vice President, Growth Marketing, Hulu

Date:

Tuesday, January 7th

Time:

10:35AM – 10:55AM

Location:

Four Seasons Las Vegas

Description:

Trying to put your finger on the pulse of marketing as we head into 2020? Then join us for three jam-packed days in Las Vegas against the backdrop of the world’s largest technology expo. At Brand Innovators Mega-Trends during CES week, we will host dozens of senior brand marketers for keynotes, panels and fireside chats on the most pressing topics facing digital marketers: video, brands as publishers, using data to drive impact, the future of media, personalization, e-commerce, marketing to Gen Z and much more.

Moderator:

Dave Helmreich, GVP and GM, Oracle Marketing Cloud


Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

Ebook

Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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