POSTER
MARQUEE AD

The Poster Marquee Ad design leverages existing coming soon design components to promote a trailer for an upcoming title. This specific creative execution supports full-length trailer and behind the scenes content to entice Hulu viewers to want to watch the series or theatrical release.

Disney-Jungle-Cruise-Marquee-Poster-Screen

Timeline

13 business day production lead time from the receipt of the final asset.

Available On

TV
LAPTOP
TABLET
PHONE

The Marquee Ad Poster design leverages existing coming soon design components to promote a trailer for an upcoming title. This specific creative execution supports full length trailer and behind the scenes content to entice Hulu viewers to want to watch the series or theatrical release.

Static Deliverables (if Advertiser is designing)

Film Poster Image

  • Dimensions: 1440×2160; 2:3 ratio
  • Max File Size: 2MB
  • File Format: JPG
  • Image should contain the title treatment & prominent cast members.
  • Key art is acceptable if it follows release date messaging guidelines.

Studio Logo

  • Dimensions: 750×180
  • File Type: Transparent PNG
  • Max File Size: 500k
  • Logo should be center-aligned in available area
  • Only a primary studio logo is allowed. Additional imagery, taglines, talent names, or release dates are not permitted.
  • An all-white version of the logo is highly recommended for visibility.
  • A horizontal logo is recommended for optimal visibility.

Background Color

  • RGB code
  • If not provided accent color will default to R8,G75,B42 (Dark Green). 
  • Blacks or light colors such as yellow or white are NOT PERMITTED.

Static Assets (if Hulu is Designing)

Show Poster Image

  • High-res Layered PSD

Studio Logo

  • PREFERRED: Vector Adobe Illustrator (AI) or EPS
  • ACCEPTED: High-res Layered PSD or Transparent PNG

Font (if applicable)

  • OpenType Font (OTF)

Background Color

  • RGB code
  • If not provided accent color will default to   R8, G75, B42 (Dark Green). 
  • Blacks or light colors such as yellow or white are NOT PERMITTED.

Trailer Video (if not already on Hulu)

Technical Specs

Length

  • The trailer should be non-standard video length, ideally extended trailer
  • Standard commercial asset lengths (:15s and :30s) are NOT RECOMMENDED

Creative Guidelines

  • Ideally is extended trailer or exclusive cut, clip, or behind the scenes footage.

Copy

CTA Copy

  • Max Character Count: 30 (including spaces)

CTA Copy Legal Guidelines (APPROVED)

  • Coming Soon
  • Streaming Soon
  • Available on [PLATFORM NAME] + [DATE]
  • Streaming on [PLATFORM NAME]
  • New Episodes every [DAY OF WEEK]

CTA Copy Legal Guidelines (NOT APPROVED)

  • Stream Now
  • Watch Now
  • Now Streaming
  • Stream Now on [PLATFORM NAME]

Show Title Copy

  • Max Character Count: 60 (including spaces)

Description Copy

  • Max Character Count: 70 including spaces

Action Button Copy

  • “Play Trailer”
  • Not customizable per legal standards.

On-Channel Design Deliverables

General Design Specs

  • File Format: JPG
  • Max File Size: 2MB
  • Hero Templates: vertical and horizontal
  • These are our four templates in one artboard.
  • Although we do not need a PSD for each size, it would be appreciated if you can provide a horizontal and vertical PSD file in your delivery.

Legacy Show Art Deliverables

  • Key Art: 2048×768
  • Master Art: 600×338
  • Poster Art (for movies only): 694×1000 
  • The deliverables should include title treatment.

Vertical Hero

  • Dimensions: 1440×2160
  • This is key art WITHOUT text or title treatment.
  • If possible, the image should not include gradients.
  • If key art does not work well then alternatively you can use a still that best represents the season.
  • Please make sure the subject is within our safe zone area.

Horizontal Hero

  • Dimensions: 3840×2160
  • This is key art WITHOUT text or title treatment.
  • If possible, the image should not include gradients.
  • If key art does not work well then alternatively you can use a still that best represents the season.
  • Please make sure the subject is within our safe zone area.

Horizontal Program Tile

  • Dimensions: 3840×2160
  • This is key art WITH the title treatment.
  • Please use our template to know where our network bug gets dynamically added.

Vertical Program Tile

  • Dimensions: 1440 x 2160
  • This is key art WITH the title treatment.

On-Channel Copy Deliverables

Asset Metadata

  • Series Title: The title of the series or movie.
  • Title: The title of the asset you are asking to be published.
  • Description: Unique description for the asset. 255 characters maximum, including spaces.
  • Programming Type: Explains the type of content. Usually “Trailer”, “Excerpt”, “Web Exclusive”, “Episode”, “Movie”. See pgs. 34-35 in our Content Guidebook.
  • Original Premiere Date: Date the asset first airs. If it is tied to a movie or episode, then the date the movie premieres.
  • Rating: Usually safe to use the rating of the movie or series. See pg. 18 in our Content Guidebook.
  • Available Date & Time: The date and time this asset launches.
  • Expiration Date & Time: The date and time this asset expires from the service. If it should never expire, write “Evergreen.” NOTE: Theatrical trailers require an expiration date and cannot be evergreen.

Series & Movie Metadata (if new to Hulu)

  • Series Title: The title of the series or movie.
  • Season Number: What season will this first asset live under. Most often, it’s season 1. For movies, the season number is not required.
  • Series Description: A brief description of the series or movie.
  • Genre: Usually “Comedy”, “Drama”, “Horror and Thriller”, “SciFi and Fantasy”. See pg. 17 in our Content Guidebook).
  • Media Type: Use “TV” (for a series) or “Film”.
  • Rating: See pg. 18 in our Content Guidebook
  • Country of Origin: Defines what country this series or film originates from.
  • Channel: Describes what studio produced this movie or on what network it airs.

Third-Party Tracking Tags & File Hosting

Tracking Tags

  • Clients can provide third party 1×1s.
  • We do not accept third-party click trackers.

File Hosting

  • Files are hosted by Hulu.