Premium Slate

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A Premium Slate is a :07 custom title card with "Presented by" messaging and voiceover that appears in premium positioning before video creative in the first pod before the beginning of a show. This unit offers enhanced creative flexibility for a client to leverage their own video, dynamic visuals, and sound. This added creative flexibility helps to:

  • Improve brand recognition
  • Improve visibility of the brand on Hulu
  • Drive creative innovation

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Timeline

10 business days production lead time from the receipt of the final assets.

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Creative Best Practices

  • When thinking about your creative, remember that the Premium Slate comes immediately before the same brand’s commercial. As such, it’s a best practice to avoid repeating the same creative in the commercial.
  • Use strong brand visuals and be brand-forward.
  • Video is not mandatory. Visuals can be static or animated.
  • Messaging should be easy to digest with voiceover that aligns with what’s on screen.
  • Mandatory “Presented by” text (in Hulu’s font), voiceover, and logo should be featured for a minimum of two seconds. Watch out for copy or voiceover that’s too long.
  • In addition to voiceover, it is recommended to have music/audio for the duration of the slate.

Video/Audio Tech Specs

Edited Video, I.E. Commercial Creative (Digital Files Only):

  • ProRes 422 1920 x 1080p or Avid DNxHD
  • Textless and texted video delivery
  • Native frame rate
  • Split Track Audio (Ch1&2: Stereo Mix, Ch3: Dialogue-Narration, Ch4: Interview-Dialogue, Ch5: Background-Dialogue, Ch6: Effects, Ch7&8: Left & Right Stereo Music)

Raw Camera Footage (Digital Files Only):

  • Camera native or ProRes 422 1080p (1920 x 1080) or Avid DNxHD 175
  • NOTE: higher quality than 422 or DNxHD 175 also acceptable
  • Native frame rate
  • Audio: two-channel, 48 kHz

Audio/Music

  • Uncompressed stereo, Linear PCM, 48 kHz, 24-bit. Final mix and dialogue, SFX, and music stems delivered as .wav or .aiff files (DME).

  • NOTE: If split-track audio is not available, we will ask for separate audio stems.

Creative Requirements

  • ACCEPTED: Hashtags and URLs
  • NOT ACCEPTED: CTA buttons that look clickable and include copy such as “Learn More” or “Buy Now”.

Animation Assets

If Changes / Revisions Not Required:

  • PREFERRED: ProRes 4444 (for alpha footage) or ProRes 422 HQ (for non-alpha)

  • ACCEPTED: .TIF sequences

If Changes / Revisions Required:

  • Collected After Effects files (.AEP) 

  • Cinema4D files for 3D (.C4D) 

Static Assets

Brand Logo

  • PREFERRED: Vector .AI or .EPS file.

  • ACCEPTED: High-res layered .PSD
  • The brand logo will be locked up with “Presented by” text which must be in Hulu’s standard font, size, and color.

Fonts (If Required)

  • OpenType Font (.OTF)

    Photographic Asset (Product Shots, Video Stills, Etc.

    • Layered .PSD or .TIFF files.
    • Highest resolution available
    • Minimum 1920 × 1080

    Voiceover Script

    Recommended Format

    • English: “Presented by [Film/Show/Game Title + Tune-In/Date Messaging/Release Date (optional)]”
    • Spanish: “Presentado por [Film/Show/Game Title + Tune-In/Date Messaging/Release Date (optional)]”
    • Please provide phonetic spellings of all ambiguous words that will need to be recorded.

    Talent

    • Client may use their own VO talent but script must be pre-approved by Hulu Creative to ensure it follows our guidelines.
    • Voiceover can be read by official Hulu talent.
    • Please note your preference for either a male or female reading.

    Length

    • No syllable/length restriction
    • Must fit comfortably within :07 duration.

    Versions

    • Up to three dateline versions in voiceover allowed.
    • RECOMMENDED: Day-Date-Time, Week Of, Now Playing
    • Please ensure VO script is approved before production begins. Re-records may incur a change fee.

    Third-Party Tracking Tags & File Hosting

    Tracking Tags

    • Clients can provide third party 1×1s and click trackers.

    File Hosting

    • Files are hosted by Hulu.
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    • No symbols such as registered marks, copyrights, etc.
    • If symbols are required, they will be presented in standard text such as" Brand (TM)".

    Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

    On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

    If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

    On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

    Q: When is letterboxing allowed and not allowed?

    A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

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    Q: Should the bitrate be constant if delivering ProRes codec?
    A: No, since ProRes codec is built to be variable, this is waived.

    Q: Can you accept bitrate higher than 30 Mbps?
    A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

    Q: What does native frame rate mean?

    A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

    Q: Why do you ask for progressive?

    A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

    Q: Why do you prefer PCM codec?

    A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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