YOUR CUSTOMERS ARE STREAMING.

YOUR ADS CAN BE TOO.

Through these times and beyond, we're committed to helping small businesses reach customers where they're watching.

We can help you connect with your audience in a new way with Hulu Ad Manager, our self-service solution. RSVP now for a chance to be a part of our beta.
Hulu Ad Manager
SELF-SERVICE SOLUTION

Why Advertise on Hulu?

CONNECT WITH YOUR AUDIENCE EFFECTIVELY

Reach them by location, interest, program genre and more.

SET FLEXIBLE BUDGETS

For a minimum spend of $500, your ads can stream next to award-winning shows, network hits, and Hulu Originals.

MANAGE YOUR CAMPAIGNS EASILY

Choose your budget, structure your campaign, and stop and start whenever you choose.

VIEW UP-TO-DATE AD PERFORMANCE

View the number of impressions your ad is getting and how your dollars are being spent.
ebook

Streaming TV Advertising 101

Explore the streaming TV landscape, learn the latest trends about how viewers are consuming TV today and discover how it’s now possible for businesses of all sizes to stream ads next to TV’s biggest shows.

"Advertising on Hulu as a local business sets us apart as an authority in our market. People who’ve seen our ads come to that first meeting confident in us from the beginning...this is a huge opportunity for businesses without corporate-sized budgets to get on a platform like this."

Mary Davis

Marketing Coordinator,
The Beer Home Team

"The platform was very easy to navigate, and setting up a campaign was a breeze."

Morgan Yingling

Communications Associate,
The Community Foundation

“The great thing about Hulu’s self-service solution is that you can target people geographically, which is very important to us. Because of this, we don’t experience waste in areas where we don’t have coverage.”

Sheri Candler

Manager of Audience Engagement,
Public Media Group of Southern California

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Hulu Insights

Streaming TV advertising tips, trends, best practices and more.

Ad Spotlight: Hastings College

At the core of every business is a story that is often told through advertising. Today, those who leverage storytelling in video advertising are likely to stand out among the

Learn more

Should You Stop Advertising?

Making it as a small business can be tough no matter the economic or social climate, and during these uncertain times, things can be especially challenging. You may be wondering if now is really the right time to be advertising.

Learn more

Ad Spotlight: Hastings College

At the core of every business is a story that is often told through advertising. Today, those who leverage storytelling in video advertising are likely to stand out among the

Learn more

Should You Stop Advertising?

Making it as a small business can be tough no matter the economic or social climate, and during these uncertain times, things can be especially challenging. You may be wondering if now is really the right time to be advertising.

Learn more
ANY QUESTIONS?

We've Got Answers

From getting started to reports and performance.

Hulu Ad Manager is a self-service solution that gives you the ability to upload, target, and measure the performance of your video Ads on Hulu. Within this platform, you can:

  • Use flexible budgets with a low minimum spend, making streaming TV advertising possible for businesses of all sizes.
  • Target by location, interests and program genre to zero-in on your true potential customers.
  • Easily track your up-to-date campaign performance right on your campaign dashboard.
  • Maintain control of your campaign from start to finish. You can stop, pause, cancel, or delete a campaign at any time.

Hulu Ad Manager is an easy-to-use, self-service solution for managing your streaming TV ads; it’s flexible and it’s easy to get started.

Traditional TV Advertising
Self-Service Solution for Streaming TV Advertising
Complexity
Simplicity
Traditional TV ad campaigns are often managed by a third party or agency, which doesn’t give smaller businesses the opportunity to test and learn while they spend within their budgets and grow at their own pace.
Our simple, self-service solution gives you control over all aspects of your campaigns. From identifying your targeting parameters to setting your budget to uploading your creative and paying by credit card—we make it easier than ever to launch, optimize, and monitor up-to-date campaign data.
Delayed Measurability
Up-to-Date Data
You can wait anywhere from 2 weeks post-campaign to 60-90 days after the end of the quarter in which your campaign ran before you see any reporting on the impressions for your ad. (IAB, “Advanced TV Matrix”)
You no longer have to wait. With our self-service solution, you can see your up-to-date ad performance, right in your dashboard. This allows you to refine and optimize creative, budgets, targeting, and other parameters for maximum effectiveness.
Content-Based Targeting
Audience-Based Targeting
Traditional TV targeting is predominantly content-based, meaning, you target by TV show and when it airs. This can be a great solution for getting brand messages in front of a wide audience, but it’s like casting a wide net over a pond—you will likely catch fish, they just may not be the ones you wanted to catch.
Streaming TV Advertising is audience-based, meaning, you can target your ads to reach the right consumers based on a wide array of demographic indicators: zip code, age, gender, interests, and beyond. Plus, you still have the opportunity to target by program genre (ie – comedy, drama, reality, etc.). Audience targeting allows you to target with specificity so that you are more likely to reach your next customer where they are watching.

It’s free to sign up. No hidden fees and no subscription, setup or installation fees. Billing starts after your Ad starts running.

You can attempt to reach specific audiences using the targeting options available in each campaign.

To run an Ad on Hulu, you need to create a campaign. A campaign promotes a product or service on Hulu for a given date range. As part of creating a campaign, you will upload a video Ad.

An Ad refers to the actual advertising content.

Currently, Hulu Ad Manager supports video Ads (15-30 seconds), one per campaign.

You can submit video Ads in MP4 or MOV format.

Ads must be in HD, have stereo sound, and comply with Hulu’s Ad Policies.

All Ads will be reviewed for compliance with Hulu’s Ad Policies. Please allow at least 3 business days for this review process.

The Hulu Ad Manager offers targeting by gender, age, location, interests and by content (genre).

Yes, you can narrow down your audience by state, DMA (designated marketing area), city, ZIP code, or any combination of these geographic types.

You cannot select specific shows, but you can select genres which include multiple shows.

Hulu Ad Manager provides reports on the status and progress of each of your campaigns.

Contact Us

RSVP for Hulu Ad Manager Beta

RSVP for a chance to be among the first to try our new self-service ad platform.

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Ebook

Streaming TV Advertising 101

Learn the why's and how's about getting started.

Sign up today for your early access to Hulu Ad Manager beta

Be among a group of valued American Express cardholders to try Hulu’s new self-service platform.

*Required Field

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

The use of Graphik is acceptable in cases where the Client cannot supply their own typeface.

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Hulu Newfront

Green Is Good Digital Hub

Complete the form below for access to the full NewFront plus bonus content.

Q&A With
Gadi Amit

Founder, New Deal Design

Gadi: The development of serendipity in recommendations is very important. An analogy I use is that of a restaurant. If you go to a good restaurant, you don’t always want to see what you’re looking for. You’re looking for surprises. It’s not the expected, it’s the unexpected. You trust in the restaurant’s atmosphere. You don’t know exactly what you’re getting, but you trust their creativity and that you’ll enjoy whatever they serve you.

Do you think it is possible for a streaming service to become that “restaurant” - a trusted source of serendipitous recommendations?

Gadi: I absolutely do. But it is difficult. It’s a long game. It requires them to build trustworthiness with audiences through genuine content recommendations over the years.

Q&A With
Gandi Amit

Found New Deal Design

Gandi: The development of serendipity in recommendations is very important. An analogy I use is that of a restaurant. If you go to a good restaurant, you don’t always want to see what you’re looking for. You’re looking for surprises. It’s not the expected, it’s the unexpected. You trust in the restaurant’s atmosphere. You don’t know exactly what you’re getting, but you trust their creativity and that you’ll enjoy whatever they serve you.

Do you think it is possible for a streaming service to become that “restaurant” -- a trusted source of serendipitous recommendations?

Gandi: I absolutely do. But it is difficult. It’s a long game. It requires them to build trustworthiness with audiences through genuine content recommendations over the years.

Q&A With
Jonathan Miranda

Emerging Strategy Principal, Salesforce

Another expectation among younger generations seems to be personalization. How are you seeing this play out in media?

Jonathan: If you go into the world of advertising and marketing, customized, personalized advertising is more important than ever before. There’s a realization that eight years of funny commercials that we’ve showed everybody probably for the fourth time, doesn’t work anymore. So there’s a lot of companies moving towards specialized advertising.

How does this type of personalization translate to personalizing content beyond advertising? Who’s going to predict what people will want to watch, and do it first?

Jonathan: It’s not about being the first to predict what people want to watch. It's different. It’s about getting viewers to browse. You want to show them the value of all of the money Hulu has spent and the great range of TV and film for them to choose from.

Q&A With
Julie DeTragila

Head of Research & Insights, Hulu

Julie: There are vast differences between the way under 35-year-olds watch TV and over 35-year-olds watch TV. I grew up in a world where there were maybe 10 channels, and my viewing changed as technology and options changed. Younger viewers started from a really different place. Everything has always been on-demand. Anything they ever wanted to see was available to them, and they therefore have different expectations for TV.

How so?

Julie: One of the things we found with Gen Z is that they really want to be immersed in something for a long time. They want to have content that they can live with for a while; it’s like this long, seamless storytelling. They’ll knock off a couple episodes a night and it will last a couple of months. And then they’ll re-watch it a million times over.

What other shifts have you seen happen-with Gen Z but also more broadly-with the rise of streaming?

Julie: For years, television had to deliver a specific rating. Shows had to appeal broadly or else they wouldn’t survive. And those days are long gone because, with streaming services, shows can reach hundreds of thousands of people or tens of thousands of people and still be considered successful. There’s more experimentation with the types of content; we’re not locked into an hour, a half hour, a comedy, etc. The industry can create really niche shows to appeal to niche audiences, but also simultaneously create big, broad experiences that are shared by millions.

Q&A With
Larissa May

Founder, #HalftheStory

Your work focuses a lot on Gen Zs who, for better or worse, are dubbed “digital natives.” How do you think a generation of digitally native audiences view digital content differently than older generations?

Larissa: I think for young people digital content is a way they’re able to explore their own identities through the story... They want to see themselves and their stories in the content that they’re engaging with.

Tell us a little more about this digital content as Gen Z’s form of self-reflection.

Larissa: Digital content is sort of like a currency. I find that young people want to watch things that their friends are watching so that they can have conversations about it. For example, with Euphoria, young people were just kind of in love with the characters. It was very timely and a bit provocative, and then there was a way that they could see themselves in these stories and connect with their friends about the topics and ideas in the show.

And then also they could almost embody these characters in their own life. I really do think that the TV shows that young people are buying into are actually influencing their culture and their trends and even their language that they’re using.

Q&A With
Richard Frankel​

Global Creative Director, Spotify

What does the future of personalization look like?

Richard: I think it’s all down to trust. We're going to see more opportunity on platforms like Hulu and Spotify where the user trusts us.

That’s really interesting. Another area we wanted to explore is podcasts, and their relationship to video. For example, the show Homecoming is an adaptation of a podcast; the podcast Office Ladies is a spin-off from a TV show. Why do you think the two formats work so well together?

Richard: Anything at all that drives conversation in pop culture, and TV does a lot of that, is worthy of consideration in a podcast environment. Any of these conversations can become multiple audio streams that evolve with experts, interviews, and all kinds of narrative threads that can flesh out characters, or narrative development, or whatever's happening in those shows.