Hulu Ad Manager

Hulu is a premium content destination, which means your Ad may run on large screens—make sure it looks good!


Video Tech Specs


  • 1920 x 1080 or 1280 x 720 (16:9)
  • Letterboxing on native 1.78:1 (16 × 9) content is not allowed.
  • Minimum Constant Bitrate (CBR) of 15 Mbps 4:2:0 or 4:2:2 Chroma Subsampling
  • YUV Color Space
  • Bit Depth 8 Bit

File Formats​

  • PREFERRED: Quicktime movie (.MOV)


  • PREFERRED: Apple ProRes 422 HQ
  • ACCEPTED: H.264

Frame Rate

  • 23.967, 23.98, 25, or 29.97 based on native frame rate.
  • Constant frame rate only.
  • Please make content progressive scan.

Max File Size

  • 3 GB


  • Max: 30s
  • Min: 15s
  • Please note we cannot accept two :15 spots from the same or different brand(s) to form a :30 commercial. Each brand’s advertisement should stand alone and represent one commercial.


  • Presence of video track (ie – cannot be an empty container with only audio streams)
  • Ads may only have 1 video track
  • Video must be submitted without leaders such as slates, countdowns, etc

Audio Tech Specs

Tech Specs

  • Audio is required.
  • Two channels only.
  • 192 Kbps minimum 16- or 24-bit only.
  • 48 kHz sample rate.


  • PREFERRED: Pulse-code modulation (PCM).
  • ACCEPTED: Advanced Audio Coding (AAC).
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  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.


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Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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