Hulu’s Digital Identity Exploration

Fifteen years ago it would have been ludicrous to think about connecting with a stranger via a phone and hopping into their car to get from one place to another. Yet, today its commonplace thanks to ride-sharing apps like Lyft. What changed? Without realizing it, people have journeyed through several steps before taking their first […]

Hulu Advertising Week 2018

Monday, October 1st AWNY 15 YR ANNIVERSARY Time: 3:30 PM Location: MAIN STAGE (IMAX)  Description: In celebration of Advertising Week’s 15th year, thought leaders (including Hulu CMO, Kelly Campbell) will take the stage for 15 minutes each to talk about what was happening during their founding year (2007) and look back at the moments that […]

There’s No Such Thing as Too Much TV

Subscription video on-demand has afforded viewers endless content choices and complete control over their viewing experience. Today, viewers can watch when, where and how they choose – whether its tuning in live to the breakout broadcast drama, re-watching the finale of the nostalgia sitcom classic, or squirreling away new episodes for one blissful binge session […]

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just three quarters we’ve added more U.S. subscribers than any other pay TV brand – and grown ad-subscriptions by 40% year-over-year.  At a time when most media companies are grasping for growth, […]

Taking Care of BS: It’s Time to Rethink Brand Safety

Taking Care of B.S. It’s Time to Rethink Brand Safety   The advent of digital technology has transformed the advertising industry more in the past five years than the medium itself has changed in the previous fifty. But, along with the advantages of more precise targeting and measurement tools, comes one major issue: brand safety. […]

What’s Better Than Watching Football This Sunday?

Watching the Ads! According to Hulu Viewers.     With the NFL season coming to a close and the Big Game approaching, we set out to understand how people watched football on Hulu’s live platform this past season. Here’s what we uncovered:   Hulu’s Viewers, like the rest of the country, are big football fans. […]

TGI-Hulu: The Return of TGIF

Over the past decade, how, where and when we watch “television” has dramatically changed. But in the midst of all of this change, there are some shows that viewers crave no matter the decade, day or device – as is the case for the original “TGIF” lineup.   Thanks to the rise of streaming, viewers […]

Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

Ebook

Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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