Connecting with Consumers
using Interactive Ad Formats
Filippo Berio’s multi-format campaign successfully reached their target audience, driving significant lifts across the purchase funnel and outperforming Hulu CPG benchmarks.
vs. Hulu CPG Norms
What They Wanted
As one of the leading olive oil brands in the world, Filippo Berio has set the standard for what high-quality, perfectly balanced olive oil should be. Their ongoing success is a testament to the passion and dedication of Filippo Berio himself – a man who dedicated his life to crafting the best olive oil for people to enjoy, adding his signature to each bottle only when he felt it was perfect. They’ve meticulously worked to maintain the standards he set for over 150 years – a proud legacy that shines through to this day.
To drive awareness and break through to retail shoppers, this iconic brand partnered with Hulu to launch a multi-format campaign worthy of the Filippo Berio name. The campaign’s primary objective was to increase brand awareness among their target audience while also creating a more dynamic and personalized experience for viewers. This approach ultimately moved the needle on lower funnel and purchase-focused metrics.
How They Hulu
The Filippo Berio campaign consisted of multiple ad formats; leveraging a combination of standard, interactive and situational ad products to elevate the brand in the minds of olive oil shoppers. The creative execution was brought to life in the same meticulous manner that they craft their olive oil, as their dedication to perfection ultimately made this partnership successful.