As one of the leading technology companies in the world, HP’s vision is to create technology that makes life better for everyone, everywhere. This idea motivates and inspires. It’s the reason they do what they do, make what they make, and why they invent and reinvent. To ultimately engineer experiences that amaze.
This dedication to technology and overall alignment of core values is what drew HP to Hulu. The brand was captivated with the breadth of premium content, innovative ad products, and the ability to reach a younger, more tech-savvy audience. With the goal of boosting key metrics and attributes across the sales funnel and connecting with Gen Zs, HP partnered with Hulu to explore a combination of ad products that would deliver a better viewing experience for everyone, everywhere.