Huluween aims to bring fans the ultimate Halloween viewing experience, with a curated hub of the most iconic and bone-chilling titles and Originals. These particular Halloween fanatic viewers were the exact audience that Jägermeister sought to target; young adult, tech-savvy, affluent – the next wave of spirit drinkers.
With the goal of increasing awareness and overall consideration for the beverage, Jägermeister looked to re-ignite relevance within their target audience, while also bringing the brand’s premium nature to the forefront. By leveraging creative assets rooted in the spooky nature of Halloween, Jägermeister’s partnership with Huluween did just the trick (or treat).