At ThirdLove, inclusivity isn’t a term that is thrown around lightly; it’s the driving force behind their ethos that every woman deserves to feel comfortable and confident. As a direct-to-consumer brand, they have made it their mission to create the perfect-fitting bra for every woman, offering a range of over 80 sizes that were designed based on the measurements of millions of women, rather than size templates. At the end of the day, one size doesn’t always fit all.
With the goal of increasing awareness and overall consideration for their products across women of all demographics, ThirdLove partnered with Hulu to expand their reach across the coveted Generation Stream audience. Elevating awareness among streamers was a primary objective for the campaign, and it also created an opportunity for ThirdLove to be positioned alongside premium and contextually relevant Original content found on Hulu. This picture-perfect synergy ultimately brought the partnership to life.