Millward Brown’s brand metrics norms are used throughout the industry to measure advertising effectiveness, and at Hulu, our campaigns regularly exceed these benchmarks.
When looking at automotive campaigns, we see significant impact in the lower funnel – more specifically around purchase intent, where auto campaigns on Hulu see lifts that are 50% greater than the industry norm.
Additionally, we see auto campaigns on Hulu have a considerable effect on memorability. Overall, Hulu Auto campaigns see a 33% increase in ad recall, more than double the industry norm.