Hulu has the largest Streaming TV library with live, on demand, and Original content. Our viewers love TV, so it makes sense that this audience engages well with entertainment-focused campaigns.
In a recent case study, we saw an entertainment campaign on Hulu reach an audience that was made up almost entirely (90%) of light TV viewers, or viewers who rarely watch enough TV to have seen your ad.
We also see a significant impact on awareness. Those exposed to theatrical ads on Hulu are, on average, 20% more aware of the movie being advertised – that’s more than 80% higher than the industry benchmark. From audience validation, to real-world results, advertising on Hulu is proven to provide lifts across the entire purchase funnel.