Financial Services campaigns on Hulu are proven to drive impact across the entire purchase funnel. In the upper funnel, we see ad recall for these campaigns perform 8x better than the Millward Brown industry norm.
In the lower funnel, we isolated a leading financial institution’s campaign and found that advertising on Hulu drove a 40% lift in sign-ups. Whatever your campaign KPI may be, Hulu is able to deliver results across the purchase funnel.