When it comes to retail goods, higher customer awareness traditionally leads to a higher intent to purchase. Retail campaigns on Hulu are a perfect example of this. When aggregating our retail campaigns, we saw a 53% lift in ad recall – more than 70% greater than the Millward Brown industry norm.
In a retail environment, actual sales dollars are often the primary KPI of an advertising campaign. In a recent case study, we found that an advertiser received an incremental $298k in sales due to advertising with Hulu. This further highlights the real-world effect that brands experience when partnering with Hulu.