After binge watching the first season of Four Weddings and a Funeral and seeing how lovely London is, you might be tempted to book a trip there. Or maybe you just saw a travel campaign on Hulu, which is why booking your next vacation is on your to-do list.
Whichever the case, Hulu viewers are big fans of travel, as they are 40% more likely to have made a travel reservation online in the last year. Moreover, Hulu viewers have a median income of $87k – giving them more financial flexibility to book their next trip.
In terms of brand lift, we’ve seen a huge upper funnel delta between those exposed to a Hulu travel campaign. In a recent case study, we found that viewers who saw the campaign had a 106% lift in ad awareness.