“Me” to “We” Viewing: Exploring Co-Viewing During COVID-19

During this time of stay-at-home orders, it’s no surprise that life can feel isolating for many people. Television has always been a catalyst for connection, and today, these shared viewing experiences are even more important, as they provide an escape from reality, create daily routines, and provide something to look forward to and talk about. […]

Stream The Love

Valentine’s Day is all about bringing people together. It’s a celebration of friendship, commitment, and the pairing of individuals who are ready to take on the world together. But before we get too emotional, it’s important to bring up our favorite kind of pairing. We’re talking about Derek and Meredith, Homer and Marge, Marshall and […]

Don’t Miss Hulu at CES 2020

CES is the premiere gathering place for leaders in technology & innovation… …and we’re gearing up for some exciting panels & fire-side chats throughout the week. Check out Hulu’s line-up of speakers: Digital Hollywood Contextual Advertising Panel – Transforming Contextual Advertising & Media Hulu Panelist: Jeremy Helfand, Vice President and Head of Advertising Platforms Date: […]

Hulu, The Original DTC Brand

Today’s consumer is empowered, motivated by choice and control and expects to be reached in interactive and customized ways. In order for brands to break through the crowded and complex marketplace, performance marketing is critical to building direct connections with consumers. As the direct-to-consumer category expands and businesses grow, so too does the need to […]

Huluween is Back to Haunt Your Streams

The air turns brisk. The wind billows, ripping the once-beautiful fall foliage from the trees and scattering it across the pavement. The daylight hours dwindle, leaving only the flickering jack-o’-lanterns to illuminate the streets.  Don’t be scared – this sounds like the perfect setting for Hulu viewers to stay home and binge their favorite Halloween […]

Hulu’s Digital Identity Exploration

Remember the first time you used a ride-sharing app? You had to download the app, enter your email and credit card info, and punch in your location. The same goes for other apps like banking, delivery, and subscription services. They all require some level of digital know-how, some level of comfort with technology, and some […]

Hulu Advertising Week 2019

Join Hulu at this year’s Advertising Week… …for a look into how Hulu is redefining advertising through a viewer-first experience. Sessions include: Date(s): Monday, September 23rd – Thursday, September 26th Location: The Hulu Lounge, AMC Lincoln, 1st Floor  Description: Come join Hulu at the Hulu Lounge on the first floor of the AMC Lincoln Square […]

Extending Your Reach on Hulu

It’s no secret that today’s TV viewers are watching less linear TV and streaming more. Cord-cutting is accelerating, and many young consumers are opting to never start a cable subscription, creating a growing population of viewers that cannot be reached through traditional TV. With this shift in landscape, marketers are looking to extend their traditional […]

Those Who Can, Cannes. Those Who Can’t, Hulu.

This year at the Cannes Lions Festival, executives from Hulu took the stage to speak about how Hulu is transforming today’s TV landscape. If you need a recap of the event, here are four key themes for you to consider: Hulu Truly Embodies A “Viewer-First” Mentality From Hulu’s content offering to the product and advertising […]

Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

Ebook

Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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