Huluween is Back to Haunt Your Streams

The air turns brisk. The wind billows, ripping the once-beautiful fall foliage from the trees and scattering it across the pavement. The daylight hours dwindle, leaving only the flickering jack-o’-lanterns to illuminate the streets.  Don’t be scared – this sounds like the perfect setting for Hulu viewers to stay home and binge their favorite Halloween […]

Hulu’s Digital Identity Exploration

Remember the first time you used a ride-sharing app? You had to download the app, enter your email and credit card info, and punch in your location. The same goes for other apps like banking, delivery, and subscription services. They all require some level of digital know-how, some level of comfort with technology, and some […]

Hulu Advertising Week 2019

Join Hulu at this year’s Advertising Week… …for a look into how Hulu is redefining advertising through a viewer-first experience. Sessions include: Date(s): Monday, September 23rd – Thursday, September 26th Location: The Hulu Lounge, AMC Lincoln, 1st Floor  Description: Come join Hulu at the Hulu Lounge on the first floor of the AMC Lincoln Square […]

Extending Your Reach on Hulu

It’s no secret that today’s TV viewers are watching less linear TV and streaming more. Cord-cutting is accelerating, and many young consumers are opting to never start a cable subscription, creating a growing population of viewers that cannot be reached through traditional TV. With this shift in landscape, marketers are looking to extend their traditional […]

Those Who Can, Cannes. Those Who Can’t, Hulu.

This year at the Cannes Lions Festival, executives from Hulu took the stage to speak about how Hulu is transforming today’s TV landscape. If you need a recap of the event, here are four key themes for you to consider: Hulu Truly Embodies A “Viewer-First” Mentality From Hulu’s content offering to the product and advertising […]

Happy Father’s Day from Hulu

With Father’s Day fast approaching, we checked in with Hulu Dads to understand their viewing behavior, and to see how they plan to spend their special day. When asked who their favorite TV Dad is, these five rose to the top: This Father’s Day, here are the perks and gifts that Hulu Dads are most […]

Bigger Actually is Better

Double-Digit Gains Fueled By Investments In Technology and Exclusive Content to Give Viewers a Better TV Experience, With More Choice and Control 2018 Was Our Best Year Yet – Consumers &Amp; Brands Continue To Choose Hulu “Consumers have spoken loudly about their desire for more choice and control in their TV experience. They are seeing […]

Hulu Advertising Week 2018

Monday, October 1st AWNY 15 YR ANNIVERSARY Time: 3:30 PM Location: MAIN STAGE (IMAX)  Description: In celebration of Advertising Week’s 15th year, thought leaders (including Hulu CMO, Kelly Campbell) will take the stage for 15 minutes each to talk about what was happening during their founding year (2007) and look back at the moments that […]

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just three quarters we’ve added more U.S. subscribers than any other pay TV brand – and grown ad-subscriptions by 40% year-over-year.  At a time when most media companies are grasping for growth, […]