Bigger Actually is Better

Double-Digit Gains Fueled By Investments In Technology and Exclusive Content to Give Viewers a Better TV Experience, With More Choice and Control 2018 Was Our Best Year Yet – Consumers &Amp; Brands Continue To Choose Hulu “Consumers have spoken loudly about their desire for more choice and control in their TV experience. They are seeing […]

Hulu Advertising Week 2018

Monday, October 1st AWNY 15 YR ANNIVERSARY Time: 3:30 PM Location: MAIN STAGE (IMAX)  Description: In celebration of Advertising Week’s 15th year, thought leaders (including Hulu CMO, Kelly Campbell) will take the stage for 15 minutes each to talk about what was happening during their founding year (2007) and look back at the moments that […]

It’s All on Hulu

Key Insights from Hulu’s 2018 Upfront Hulu viewers are watching more TV than ever.  Today, total engagement is up 60 percent. And in just three quarters we’ve added more U.S. subscribers than any other pay TV brand – and grown ad-subscriptions by 40% year-over-year.  At a time when most media companies are grasping for growth, […]

What’s Better Than Watching Football This Sunday?

Watching the Ads! According to Hulu Viewers.     With the NFL season coming to a close and the Big Game approaching, we set out to understand how people watched football on Hulu’s live platform this past season. Here’s what we uncovered:   Hulu’s Viewers, like the rest of the country, are big football fans. […]

TGI-Hulu: The Return of TGIF

Over the past decade, how, where and when we watch “television” has dramatically changed. But in the midst of all of this change, there are some shows that viewers crave no matter the decade, day or device – as is the case for the original “TGIF” lineup.   Thanks to the rise of streaming, viewers […]

Try Fall TV on for Size

Fall is approaching, and along with the changing leaves comes TV’s hottest shows, all on Hulu. With a brand new slate of Hulu Originals premiering plus new and returning series this season, there’s never been a better time to advertise on Hulu. Partner with Hulu today to be a part of our fantastic Fall TV […]

The Hulu Drumbeat Grows Louder and Louder and Louder

On April 29th at the 2015 Hulu Upfront Presentation in New York City’s Hammerstein Ballroom, our CEO Mike Hopkins, Head of Advertising Sales, Peter Naylor and SVP Head of Content, Craig Erwich, took the stage to announce landmark deals, overall company growth and our new slate of Hulu Originals alongside our talented cast & creators, […]

Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

Ebook

Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

Contact Us

RSVP for Hulu Ad Manager Beta

RSVP for a chance to be among the first to try our new self-service ad platform.

*Required Field

Play Video