“Me” to “We” Viewing: Exploring Co-Viewing During COVID-19

During this time of stay-at-home orders, it’s no surprise that life can feel isolating for many people. Television has always been a catalyst for connection, and today, these shared viewing experiences are even more important, as they provide an escape from reality, create daily routines, and provide something to look forward to and talk about. […]

Staying Connected with Consumers in Today’s Climate

It’s no surprise that people are leveraging technology in new ways during the current state of physical distancing. They are working remotely, connecting with friends over virtual happy hours, streaming more video content across all devices, and replacing traditional brick-and-mortar shopping trips with online alternatives. We’re all going through challenges as we adjust to this […]

Get Creative with your Creative on Hulu

With thousands of brands advertising on Hulu, we know that there is no one-size-fits-all creative strategy when building a standard video commercial. With this in mind, we set out to better understand what really makes a brand stand out amongst the coveted Generation Stream viewers. Hulu partnered with Kantar to develop creative best practices for […]

Streaming TV in the Age of Physical Distancing

People are watching more TV. It’s a well known fact by now that sweeping physical distancing orders have impacted consumer media behavior. With more time at home, individuals and families are turning to their televisions and devices to stay connected, to pass the time, to get critical information and for a much-needed emotional escape. According […]

Stream The Love

Valentine’s Day is all about bringing people together. It’s a celebration of friendship, commitment, and the pairing of individuals who are ready to take on the world together. But before we get too emotional, it’s important to bring up our favorite kind of pairing. We’re talking about Derek and Meredith, Homer and Marge, Marshall and […]

Hulu, The Original DTC Brand

Today’s consumer is empowered, motivated by choice and control and expects to be reached in interactive and customized ways. In order for brands to break through the crowded and complex marketplace, performance marketing is critical to building direct connections with consumers. As the direct-to-consumer category expands and businesses grow, so too does the need to […]

Huluween is Back to Haunt Your Streams

The air turns brisk. The wind billows, ripping the once-beautiful fall foliage from the trees and scattering it across the pavement. The daylight hours dwindle, leaving only the flickering jack-o’-lanterns to illuminate the streets.  Don’t be scared – this sounds like the perfect setting for Hulu viewers to stay home and binge their favorite Halloween […]

Hulu’s Digital Identity Exploration

Remember the first time you used a ride-sharing app? You had to download the app, enter your email and credit card info, and punch in your location. The same goes for other apps like banking, delivery, and subscription services. They all require some level of digital know-how, some level of comfort with technology, and some […]

Extending Your Reach on Hulu

It’s no secret that today’s TV viewers are watching less linear TV and streaming more. Cord-cutting is accelerating, and many young consumers are opting to never start a cable subscription, creating a growing population of viewers that cannot be reached through traditional TV. With this shift in landscape, marketers are looking to extend their traditional […]

Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

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Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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