Staying Connected with Consumers in Today’s Climate

It’s no surprise that people are leveraging technology in new ways during the current state of physical distancing. They are working remotely, connecting with friends over virtual happy hours, streaming more video content across all devices, and replacing traditional brick-and-mortar shopping trips with online alternatives. We’re all going through challenges as we adjust to this […]

Get Creative with your Creative on Hulu

With thousands of brands advertising on Hulu, we know that there is no one-size-fits-all creative strategy when building a standard video commercial. With this in mind, we set out to better understand what really makes a brand stand out amongst the coveted Generation Stream viewers. Hulu partnered with Kantar to develop creative best practices for […]

Streaming TV in the Age of Physical Distancing

People are watching more TV. It’s a well known fact by now that sweeping physical distancing orders have impacted consumer media behavior. With more time at home, individuals and families are turning to their televisions and devices to stay connected, to pass the time, to get critical information and for a much-needed emotional escape. According […]

Hulu, The Original DTC Brand

Today’s consumer is empowered, motivated by choice and control and expects to be reached in interactive and customized ways. In order for brands to break through the crowded and complex marketplace, performance marketing is critical to building direct connections with consumers. As the direct-to-consumer category expands and businesses grow, so too does the need to […]

Huluween is Back to Haunt Your Streams

The air turns brisk. The wind billows, ripping the once-beautiful fall foliage from the trees and scattering it across the pavement. The daylight hours dwindle, leaving only the flickering jack-o’-lanterns to illuminate the streets.  Don’t be scared – this sounds like the perfect setting for Hulu viewers to stay home and binge their favorite Halloween […]

Those Who Can, Cannes. Those Who Can’t, Hulu.

This year at the Cannes Lions Festival, executives from Hulu took the stage to speak about how Hulu is transforming today’s TV landscape. If you need a recap of the event, here are four key themes for you to consider: Hulu Truly Embodies A “Viewer-First” Mentality From Hulu’s content offering to the product and advertising […]

Binge or Treat! Screaming Services Rule This Halloween

Halloween viewing in a video on-demand world Circa-2006: It’s one week before Halloween and you’re frantically searching through your TV Guide for the spooky episode of your favorite TV series. You spent last Friday night at the neighborhood movie theater catching Paranormal Activity – the latest horror flick to hit the big screen. And then […]

Hulu Newfront

Green Is Good

Find out why green is good for viewers, for brands, and for your bottom line.

  • No symbols such as registered marks, copyrights, etc.
  • If symbols are required, they will be presented in standard text such as" Brand (TM)".

Stress mark should be marked with [capitals] to indicate the primary stressed syllable, as in: news・pa・per [NOOZ-pey-per] in・for・ma・tion [in-fer-MEY-shuhn]

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

If the tagline/date messaging doesn’t fit within the 11 syllables max, it can be included as text.

On living room, mobile, and tablet devices, the color gradient overlay is dynamic and will change based on the cover story art. It is not something we can control on our end.

Q: When is letterboxing allowed and not allowed?

A: When the native aspect ratio is 1.78:1 or 1.33:1 throughout the entire program, there should not be any letterboxing (black bars on top and bottom), nor should there be any pillarboxing (black bars on either side). We should should see an active picture take up the full frame. If the aspect ratio is wider than 1.78:1, such as 2.35:1, matting on the top and bottom is permissible. Additionally, if there is a creative choice to add matting or if there is a mix of native aspect ratios, this is usually waived, but please reach out to your Hulu representative to confirm.

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Streaming TV Advertising 101

Learn the why's and how's about getting started.

Q: Should the bitrate be constant if delivering ProRes codec?
A: No, since ProRes codec is built to be variable, this is waived.

Q: Can you accept bitrate higher than 30 Mbps?
A: Yes, we can accept bitrate beyond the recommended range for H.264 and ProRes. In the case of ProRes, bitrate will often exceed 30 Mbps due to its variable setting.

Q: What does native frame rate mean?

A: Native frame rate refers to the frame rate the source footage was shot. Whenever possible, we require all videos to be delivered in their native frame rate. This means that no frame rate conversion should be performed, which includes adding 3:2 pulldown for broadcast.

Q: Why do you ask for progressive?

A: The Hulu player, unlike traditional broadcast, does not play back interlace scan, so we require that all videos be delivered with their scan type set to progressive. If your video is natively interlaced, you must de-interlace it to progressive and you must employ a de-interlace filter that does not result in blending or ghosting artifacts. We recommend an auto-adaptive de-interlace if available.

Q: Why do you prefer PCM codec?

A: PCM codec is lossless audio quality, so whenever possible, please deliver PCM audio.

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